20 Apr 2010

The Fun Theory: Who wants to win the pot?


The advertising online continues giving lots of surprises.

The Swedish agency DDB Stockholm for its client Volkswagen started an initiative last year, with a contest in which people could send their ideas, thoughts and inventions that could change people’s behaviour for the better.

Here you have the fun theory award winner 2009/10: the American Kevin Richardson with “Obey the speed limit and win the pot”.

Although this idea and the rest presented to this contest are not really viable, we see how through the creativity people can get surprising, funny, creative and helpful inventions and ideas. Let’s be creative!! 

Paula Cid

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