I guess we all know the british editorial "penguin books", their last advertising campaign is a perfect work with typography representing the most popular emblems of each city. Simple but meaningful.
"Travel with words, meet the world"
You can watch it better in this website: http://www.advertolog.com/penguin-books-384221/print-outdoor/travel-with-words-paris-384555/
Can we say more with less?
I advise you to take a look to the website too, it is an advertising archive, quite useful for works or just to entertain you watching fun, interesting, controversial or any kind of ads.
RocĂo Leza
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