Buzz in progress? Heineken - Men with talent

As you might know, last Heineken commercials had a great success. You can take the example of the last year's ad, "walk in fridge", which had more than one million views on Youtube, if you are not convinced yet. Here is the last new commercial from this beer brand, which might be able to make men weeping.

To make it short, it's taking up the concept of the shows where people are expected to demonstrate their awesome/strange/useless/freaky talents (delete whichever does not apply), such as "Britain's got talent".

It's funny, creative, and people already talk about it, referring to the last commercial's success. Would this one be able to be even more successful than its predecessor? Wait & see...

Angèle Rebergue

Article on popsop.com

Credits:

Agency: TBWA, Neboko
Creative: Cor den Boer, Jorn Kruijsen,
Jeroen van de Sande
Production Company: Czar.nl
Director: Bart Timmer
Director of Photography: Alex Melman
Producer: Hein Scheffer, Robert Nan
Editor: Annelien Wijnbergen