Apple vs. Google: Steve Jobs strikes back!

For those who know about it, it's not surprising to learn that the two giants, Apple and Google are conducting a fierce struggle against each other. Here is the next stage in this competition: Steve Jobs is currently re-building the Death Star with some change in design.

Oops, my mistake: April Fools' Day was several days ago. More seriously, the struggle between Apple and Google goes on. Next stage now concerns the mobile advertising market, which is considered by Steve Jobs as a growing market and a really good opportunity. That's why Apple chief executive decided to place himself head-to-head with his rival Google.

Mr. Woods, consultant at CCS Insight adds that a mobile is so personal that it constitutes alone a market segment of her/his owner.

The struggle between the two giants is apparently destined to continue on our mobiles. However, would the advertising on this support be as successful as predicted? Or is it already over?
In my opinion, this kind of advertising is not the most successful, nor the most appreciated amongst owners of mobiles, except if they make the choice of receiving advertising. Who do that, say ok to advertising on his/her own mobile phone, accepting to be reachable whenever your phone is running? Not me, thanks...

By the way, this fight is said to be continued...

The article on BBC News

Angèle Rebergue.